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You are here: Home / Meet Our Leadership and Editorial Team

Meet Our Leadership and Editorial Team

Allie Van Wagoner

Allie Van Wagoner

Co-Founder & CEO

Hi, I’m Allie! A pioneer in viral storytelling, I've been helping local, national, and global brands since 2008. I’ve worked with hundreds of local business owners, PR professionals, and marketers. I've been featured on CBS, the Dallas Morning News, and various online publications. Born in Dallas, raised in the DFW metroplex. I'm not afraid to speak my mind.

Alana Reyes

Alana Reyes

Senior Editorial Writer + Official Photographer

Lana is a lifestyle and natural parenting blogger located in Dallas, Texas. She has a one year old son and enjoys hosting play dates and networking events for parents and other women in the DFW area. Find her at Life and Lana.

Rory Lassanske

Rory Lassanske

Editorial Writer - Travel and Local

With a decade of experience promoting local, national, and global brands, Rory is a self-described contemporary mom with a knack for creating conversations around brand story-telling. Originally from Venezuela, Rory now lives in Southlake, Texas with her husband and two kids. She has a background in marketing, business administration, and television. You can find her Spanish-language travel website at Mamá Contemporánea

Laura Tye

Laura Tye

Editorial Writer + Official Photographer

Laura is a native Texan who has lived in Mckinney for the past 12 years with her husband Jared. She is the mom of two boys and two spoiled rotten dogs! Laura is a local North Dallas photographer who specializes in newborn photography and operates a photography studio in downtown Mckinney. When not working, she loves to travel and is constantly planning her next trip. She also runs a travel blog, Whimsy and Wander!

Mary Jo Tsimboukis

Mary Jo Tsimboukis

Editorial Writer

Mary Jo resides in Frisco, Texas with her husband, TWO sets of twins, and handful of rescue pets. Besides running a busy household, she can be found volunteering at her children's school and church, walking her beloved dog Baloo around the neighborhood, planning parties, and exploring the greater Dallas area to find the best gems the area has to offer. You can read all about her latest party ideas and fun finds around Dallas on her blog, Mrs. Party Planner.

Eunice Archila

Eunice Archila

Editorial Writer

Eunice is a coffee-lover, lifestyle blogger, photographer, and YouTube vlogger. She's located in Flower Mound, TX and enjoys discovering new coffee shops around the DFW. You can find out more about her on her blog and Instagram.

Melissa De La Rosa

Melissa De La Rosa

Editorial Writer

Melissa is a former kindergarten teacher, turned stay at home mom. She lives in Grand Prairie with her husband and almost three year old daughter. Having just recently moved back to the area Melissa is excited to explore the Metroplex and everything it has to offer. To find out more, be sure to check out her blog - Hey There Melissa

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